It’s not hard to see why Tinder would pursue this strategy: 50 million users who are very engaged

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The freemium model hinges on the concept where users can sign up and use the basic functionalities of the app for free, while the app generates revenue either via advertising or unlocking enhanced features for a fee. Without a barrier to entry, freemium dating apps often wait to build scale, loyalty, and active users until they introduce paid features. They … Read More